As you come to understand that life comprises stories, this realization becomes unshakeable. This awareness sharpens your perception of the world around you. For those with a designer's background, it sparks an ongoing quest for innovative ways to infuse messaging and visual communication, assuming the role of a storyteller. In my practice, I employ scenario planning to chart the fundamental messaging and a color narrative that elevates brand, service, or product comprehension. Let's collaborate to breathe life into your campaign!